Help people find you
Regardless of how well designed or technologically advanced your Website is, if no one knows about it you might as well send smoke signals to attract business. There’s not much point in having a Website if nobody can find it using an Internet search engine – unless people already know about your business, and your Website is aimed only at them.
You want potential customers and new markets to find you : this is where FLAME:Media can help, in a variety of ways.
FLAME:Media have been optimising websites and marketing business websites since 2001 long before it became fashionable, from the early days when Inktomi was the all conquering search engine for SEO specialist to the growth of Google. So you can be sure we know what are doing.
Read on for brief details, and use the Navigation panel on the left for further information.
Research
Keywords: potential customers will be searching the Internet using keywords — the words they type into a search engine such as Google to find goods and services they want. We find those keywords and use them in a variety of ways on your site. These include your meta data (the code that tells the search engines what your site is all about). Used effectively they help potential customers find you.
Competitors: your competitors are already promoting their business online. We look at how they are doing this so we can help you position your business accordingly, and promote the right messages.
Market Opportunities: your competitors’ sites help us to identify the markets that represent significant opportunities, which in turn could help your business grow and increase your turnover.
Optimisation
Optimise your site content. As well as taking care of your Website structure in terms of the code used to construct it, links, Meta Data and other “techy” aspects, you need to think about the content. Search engines look closely at your content when placing your site on search results, so we will advise on how your content can be tweaked in the right way to help your site perform well in the search engine rankings.
Competitor Analysis. We examine how your competitors are marketing themselves and then see how your Website content can be improved to make your site compete and win. You want potential customers to find you first so we look at your content to get your site higher than your competitors’ in the search engine rankings.
Remember content is king.
Search Engines
Submission. Submitting it to search engines, relevant directories, and to any specialist sites will improve your Website's ranking: the higher in the search engine results it appears, the more likely it is to be visited by the person searching.
Online marketing strategy. A comprehensive marketing strategy will identify and use the most appropriate methods to make your Website easy to find by your potential customers. One example of thpossible methods is a Pay Per Click (PPC) campaign using Google AdWords on a chosen keyword.
Reporting
Ongoing Website monitoring for 12 months: you get a full report about your site’s performance, and, each time we report back to you, we can agree a strategy with you that will improve performance further.
This may include ongoing:
- optimisation (tweaking elements of the site to improve performance)
- research (looking for new keywords, checking out your competitors)
- submissions (adding your site to search engines and directory listings)